Retailers, consumers and prices
By Nivedita Bhattacharjee
American Apparel is getting into the cosmetics business just as the holidays come knocking.
The company, known for its colorful T-shirts and other apparel worn by cool urbanites, announced the launch of Nail Lacquer – its first foray into cosmetics manufacturing.
The nail colors, which come in shades like “Hassid” (dark black) and “Downtown L.A” (red), will be initially sold exclusively in American Apparel shops worldwide and online, and are priced at $6 per bottle.
“The range we’re in is about value — something that can stand the test of time (and season) so it’s worth the price we sell the goods for,” company spokesperson Ryan Holiday told Reuters.
Sears, the low-priced retailer known for its selection of Craftsman tools and kitchen appliances, is jumping on the beauty bandwagon.
The retailer is debuting beauty departments — called Sears Beauty — in 13 mall locations in Chicago, Los Angeles and New York.