Retailers, consumers and prices
Denny’s has finally figured out a way to get people to come out to a casual dining restaurant during a recession – give them a free breakfast.
It probably isn’t a sustainable business model, but the chain gave free Grand Slam breakfasts to anybody who came in on Tuesday, an offer it advertised on Sunday during the Super Bowl.
The company was on pace to serve about 2 million of the free breakfasts, a spokeswoman said.
The free breakfast promotion also slammed the company’s web site.
Denny’s got about 40 million hits on its web site in less than two days after the ad ran. The site usually gets about 350,000 visits a day, the spokeswoman said.
(Reuters photo by Lisa Baertlein)
Denny’s Chief Executive Nelson Marchioli is offering the Weekday Express Slam, a budget-version of the company’s mainstay $6 Grand Slam breakfast, for $4 on weekdays from 5 a.m. until 4 p.m.
The move from Denny’s, the always-open restaurant chain, comes as companies use timely pitches and discounts to tempt consumers who are increasingly worried about recession to crack open their wallets.