Shop Talk

Retailers, consumers and prices

Check Out Line: Easter bounce

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Check out how high March retail sales bounced off last year’s weak results — and how April sales are expected to falter.

bunnyMarch same-store sales topped expectations for retailers ranging from teen-focused stores to discounters and department stores, helped by an early Easter, warmer weather and a recovering job market.

But some retail executives rained on the parade, saying that some consumers had shifted their shopping into March due to the earlier timing of the holiday and that sales in April could suffer. 

“March was a very solid month, but I think there’s more than enough hints that the American consumer is still fully not back,” said Brean Murray, Carret & Co analyst Eric Beder. “We’re going to see, barring a miracle, materially weaker numbers for April.”

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