Retailers, consumers and prices
How to stop shoppers from “fashion foreclosure?” Give them what they need, make it fun, and provide them with an element of escape, argues The Doneger Group’s David Wolfe.
Wolfe‘s presentation on current fashion trends in womens’ wear attracted a large crowd of buyers earlier this week at the Magic Marketplace apparel trade show in Las Vegas, the largest such show in the United States.
To counteract what Wolfe called “a seismic shift in spending patterns” by the American consumer in light of the weak economy, Wolfe pointed to new twists on classics and a return to more tailored dressing.
“Classics are very new to women who have been dressing like Britney Spears,” said Wolfe, who added that texture, whether lace or tweeds, was now replacing over-the-top embellishments, and the color grey was proving a big hit.