Shop Talk
Retailers, consumers and prices
Check Out Line: Twilight’s return to a burger near you
Check out Burger King’s bite from the vampire.
The hamburger chain said it will sponsor the third Twilight movie — The Twilight Saga: Eclipse - after the success it saw with its tie-in to the second one, The Twilight Saga: New Moon.
Burger King said fans can expect more exclusive access but was quiet about details. Last time around, Twihards got goodies such as Bella, Edward and Jacob-themed gift cards and New Moon water bottles.
Here’s what we’d like to know — which Burger King announcement from this week will garner more attention? The latest hype surrounding Twilight or that a broiler that changes the way items are cooked and is more energy efficient is now being used across the United States?
Also in the basket:
Home Depot profit beats Street
Sears profit more than doubles even as revenue slips
Liz Claiborne loss meets analysts’ view
Office Depot loss much narrower than anticipated
Sanderson Farms profit beats estimates
Duane Reade and Its Road to Health (New York Times)
(Reuters photo)
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Resident Shop Talk Expert
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