Retailers, consumers and prices
Check out Burger King’s bite from the vampire.
The hamburger chain said it will sponsor the third Twilight movie — The Twilight Saga: Eclipse - after the success it saw with its tie-in to the second one, The Twilight Saga: New Moon.
Burger King said fans can expect more exclusive access but was quiet about details. Last time around, Twihards got goodies such as Bella, Edward and Jacob-themed gift cards and New Moon water bottles.
Here’s what we’d like to know — which Burger King announcement from this week will garner more attention? The latest hype surrounding Twilight or that a broiler that changes the way items are cooked and is more energy efficient is now being used across the United States?
Also in the basket:
Duane Reade and Its Road to Health (New York Times)