Shop Talk

Retailers, consumers and prices

Check Out Line: Oops, Britney designed her first clothing line

Photo

spears1Check out the latest celebrity designed clothing line.

Pop princess Britney Spears is launching her own fashion collection that targets the schoolgirl crowd. (Editor’s note: Can I say I am relieved my daughter is only 5 and unaware of this development?)

Spears, whom Forbes magazine once ranked the most powerful celebrity in the world and still ranks No. 6, has designed her first collection of clothing and accessories for Iconix Brand Group’s Candie’s brand, for which she has been the face the past three seasons.

The juniors’ collection, called “Britney for Candie’s,” will be sold exclusively in Kohl’s stores starting July 1 to kick off the back-to-school shopping season. (Pencils, check. Backpack, check. Britney-designed little black dress, must have!)

“Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans,” Spears said, adding the collection was inspired by her favorite music and movies.

  •