Retailers, consumers and prices
Starbucks will begin testing summer drinks with a base of green, unroasted coffee in San Diego today as it works on new products to drive sales and put more distance between itself and rivals like McDonald’s — which is rolling out the kinds of drinks that Starbucks built its business on.
The drinks, called “Refreshers,” will be offered in cool lime and very berry hibiscus flavors. They are made with fruit and are low in calories and caffeine, said Julie Felss Masino, Starbucks’ vice president of global beverage.
Ingredients include a “flavor neutral” powdered extract made from unroasted green coffee and formulated to have less of a caffeine kick than regular coffee, Felss Masino said.
“It’s coffee that doesn’t taste like coffee,” she said, noting that the test is a response to customer requests for more “overtly” thirst-quenching drinks.
Starbucks stores around the United States are quietly preparing to roll out a new line of smoothies, called Vivanno, next week.
Some stores have even started a countdown for customers. In at least four coffee shops in Los Angeles and Chicago on Friday, chalkboards announced that Vivanno Nourishing Blends smoothies would be available in just four days.