Retailers, consumers and prices
Europe-based Unilever, one of the world’s largest consumer products companies, said on Monday that it has inked an exclusive licensing deal with Asian-themed restaurant chain P.F. Chang’s China Bistro to come up with a line of frozen entrees.
Unilever is already known to have products like Knorr soup and the Bertolli range of Italian frozen meals in its portfolio.
Now the company is diving into the Asian food arena, saying “the opportunity is significant.”
As for P.F. Chang’s, this could be a blessing at the right time, as the company struggles with consumer who are eating less at sit-down restaurants, and a looming federal minimum wage increase.