Shop Talk

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Levi’s heart — and 501s — still in San Francisco


sf-ls-buildingIt was in San Francisco where Bavaria-born Levi Strauss first stitched and sold his now-iconic riveted blue jeans and it is San Francisco where the 156-year-old company will stay.

At least for the next ten years.

The San Francisco-based company said it will remain in the City by the Bay through 2019, ending speculation that the global apparel brand would move its headquarters to an outlying, lower-rent area.

“There is only one place that a historic company like Levi Strauss & Co. should be located. That’s right here in San Francisco where it all started during the Gold Rush,” said San Francisco Mayor Gavin Newsom, who is running for governor of California.
Levi Strauss, which is known for supporting San Francisco non-profit organizations and other community efforts, has been located in San Francisco since 1853, when Mr. Strauss arrived during the Gold Rush.
The current address — at 1155 Battery Street near the water — is approximately the tenth location since the company was founded. An earlier building, also on Battery Street, was destroyed during the 1906 earthquake.