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Retailers, consumers and prices

March 19th, 2008

Check Out Line: General Mills Cheers Investors

Posted by: Karen Jacobs

cheerios1.jpgCheck out rising profit at General Mills

The maker of Cheerios cereal, Green Giant vegetables and Yoplait yogurt said cost cuts and worldwide demand aided results in its third quarter. Sales rose 16 percent in both its snacks and baking products divisions and 14 percent for Yoplait.

Still, not all is rosy in this challenging economic environment. General Mills expects higher input costs in the current quarter and said it plans to invest in consumer marketing to help drive sales.

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(Photo: General Mills image library)