Shop Talk

Retailers, consumers and prices

What’s on your toilet paper roll?


tp1Consumer Reports is watching your behind.

The magazine, which rates everything from televisions to coffee, has taken on toilet paper and found that shoppers could save up to $130 a year by switching brands.

Consumer Reports rated Georgia-Pacific’s Quilted Northern Ultra Plush, which costs 29 cents per 100 sheets, best for strength and softness, but said that store brands Kirkland Signature (Costco) and White Cloud (Wal-Mart) offer the most performance for the price of 12 to 15 cents per 100 sheets.

“Either of these CR Best Buy rolls could save a family of three roughly $130 per year,” the magazine said.

Kimberly-Clark’s Cottonelle Ultra also scored well in tests for strength and softness, but at 37 cents per 100 sheets, it was not the best value, Consumer Reports said. The company’s Scott 1000 brand sells for about 6 cents per 100 sheets — delivering the most sheets for the lowest price — but “its individual sheets were thinner than that of most other brands tested.”