Retailers, consumers and prices
Despite the wide range of organic and other “green” coffee on the market, 67 percent of coffee drinkers who frequent coffee shops admit to discarding used paper cups into a regular trash can rather than a recycling bin, according to a new survey of 1007 Internet users conducted by Kelton Research and commissioned by Tata Group’s Good Earth Coffee.
That means about 28 billion cups (100 million pounds of paper) end up in U.S. landfills every year.
The study also showed that 42 percent of Americans believe it takes less time for a paper coffee cup to decompose (20 years) than a newspaper (2 weeks). Not to mention the fact that many paper coffee cups can’t be recycled or composted because of the materials with which they are coated.
More than 30 percent of survey respondents said they were willing to pay extra for organic coffee or coffee that came in an eco-friendly container.
Meanwhile, the weak U.S. economy appears to be making a dent when it comes to improving the environment. That’s because the biggest consumer trend in coffee is brewing your own at home — maybe saving some green will also help save the planet.