Shop Talk

Retailers, consumers and prices

Pinkberry through a straw


granita1.JPGPinkberry, the trendy fro-yo chain growing rapidly in California and New York, is making its tart yogurt drinkable, calling it Granita and selling it starting on Friday at a handful of Southern California stores.

“Our customers want Pinkberry at different times of the day,” Pinkberry Chief Executive Ron Graves told Reuters. “This is obviously much more portable, whether you’re in your car or walking down the street.”

A small Granita will set you back $3.00 and a large will cost $3.50.┬áThink of it as an icy, lightly sweetened plain yogurt shake rather than a smoothie or Starbucks’ Pinkberry-inspired Sorbetto drink.

(Photo courtesy of Pinkberry)