Retailers, consumers and prices
Here’s another reason to love L.A.
The city’s downtown business district is home to the only Carl’s Jr restaurants that serve beer.
“We market to the young, hungry male. He’s also thirsty,” said Julie McLean, a spokeswoman for the chain, which has used controversial celebrities like Paris Hilton to push its generously-portioned, indulgent hamburgers.
Jennifer McGrath, the marketing manager whose region includes the three beer-serving L.A. restaurants, said happy hour specials have boosted business at those restaurants.
The company said the restaurants inherited their liquor licenses from previous tenants and that the chain has no plans to add beer at its other outlets.