Shop Talk

Retailers, consumers and prices

Walmart takes to iPhones to find holiday shoppers

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wmtiphone1Walmart has launched an aggressive push to win market share this holiday shopping season, cutting prices on everything from books to toys to lean ground beef and televisions.

Now, it is taking its effort to reach potential holiday shoppers beyond its typical TV or print ads.

While Walmart is already tweeting, and has launched an official Facebook page (where it now has 43,112 fans), it has now come out with an iPhone application to help shoppers pick out holiday gifts.

“New Walmart iPhone app! U can take pic of your room & see what size TV would look best (and other cool stuff)” Walmart Kevin tweeted today, on the retailer’s behalf.

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