Retailers, consumers and prices
Check out the hot new toys list from Toys R Us for the holiday shopping season.
The “2010 holiday hot toy list” shows the industry’s creativity in finding new ways to capture children’s imaginations. That includes looking for inspiration to landfills or the annoying coin-operated vending machines in groceries that all parents detest.
Toys R Us comes out with the annual list, which this year features 36 new items — some exclusive — to give parents ideas for what to buy their little ones as they head into the holidays.
“We don’t want to miss anything,” said Lisa Harnisch, vice president and divisional merchandise manager at Toys R Us.
The list includes a Fisher-Price made landfill that allows fans of the Disney-Pixar movie “Toy Story 3” to relive the scary climax scene where the hero toys head toward incineration. It’s not every day that your kid will thank you for giving them a garbage dump. At least there’s no batteries required.
Then there’s “Squinkies,” squishy pencil-topping toys that allow kids to “take home the excitement of a coin-operated vending machine.” Evoking imagery of the gantlet every parent dreads because those machines are filled with useless, cheap, money-wasting junk may not be the way to go. Again, no batteries required.
Longtime favorite Playmobil offers a small schoolhouse “featuring everything needed for a full curriculum”, including a skeleton for the science class. This could do well as kids love to play with structures and also are fascinated by the human body. And, you guessed it, no batteries required!
Finally, there’s the Calico Critters Luxury Townhouse. These toys live better than I do. The house boasts a “balcony and an outdoor patio” and includes chandelier fixtures. Unfortunately, there is a price to be paid for such high living and that’s the electric bill as, yes, this toy requires two AA batteries.
The best gift for little ones may be IOUs for stock in Toys R Us, which is counting on the new products to boost sales as it looks to go public. A successful IPO would surely pay for plenty of batteries.
Also in the basket:
(Photo courtesy of Toys R Us)
Specialty toy retailer Toys “R” Us issued its take on what this holiday season’s hot toys will be, as it prepares to attract toy shoppers one year after what was the worst holiday sales season in nearly 40 years.
This year, retailers and toy makers alike have focused keenly on prices, understanding that consumers may not be prepared to shell out hundreds of dollars for toys since caution rules their spending.