Shop Talk
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Butterflies and birds byte into NY Fashion Week
Spotted at New York Fashion Week: Butterflies and hummingbirds hovered inside the tents, but these particular species came equipped with at least a gigabyte or two.
Designer Vivienne Tam’s“Butterfly Lovers” digital clutch laptop from Hewlett-Packard made its debut on the runway with her Spring and Summer 2010 collection. Just inside the entrance to the Bryant Park Tents, a hummingbird was ready for its close-up — on the cover of one of the Palm Pixi Artist Series limited-edition cellphones on display.
Just two of the most colorful examples of how fashion is using technology to court design-savvy customers, one of the biggest trends seen at Mercedes-Benz Fashion Week, which wrapped up late Thursday night.
“For me, fashion plus technology equals ‘double happiness,’” Tam told Reuters backstage.
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