Shop Talk
Retailers, consumers and prices
Check Out Line: Oops, Britney designed her first clothing line
Check out the latest celebrity designed clothing line.
Pop princess Britney Spears is launching her own fashion collection that targets the schoolgirl crowd. (Editor’s note: Can I say I am relieved my daughter is only 5 and unaware of this development?)
Spears, whom Forbes magazine once ranked the most powerful celebrity in the world and still ranks No. 6, has designed her first collection of clothing and accessories for Iconix Brand Group’s Candie’s brand, for which she has been the face the past three seasons.
The juniors’ collection, called “Britney for Candie’s,” will be sold exclusively in Kohl’s stores starting July 1 to kick off the back-to-school shopping season. (Pencils, check. Backpack, check. Britney-designed little black dress, must have!)
“Designing was a really fun, new way for me to express my creativity and I really wanted to create something by me for my fans,” Spears said, adding the collection was inspired by her favorite music and movies.
Check Out Line: Madonna goes back-to-school
Check out the big M’s: Madonna and Macy’s. 
What could possibly say “back-to-school” more in 2010 than a fashion line named after song released in 1985.
That’s what licensing and marketing firm Iconix is developing for Macy’s, in collaboration with rock icon Madonna and her daughter, Lourdes.
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