Shop Talk

Retailers, consumers and prices

“I swear to wear J. Crew…”

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obamagirls1Millions of Americans were cheering this morning as Barack Obama was sworn in as the 44th President of the United States, and one U.S. retailer was likely grinning ear to ear.
    
J Crew made an impression on the steps of the Capitol, as all three Obama females sported items made by the New York-based clothing company. 
    
Michelle Obama waved to the crowds — and held the Lincoln Bible — wearing a pair of olive green gloves by J Crew, while daughters Malia and Sasha sported coats from the company’s kids’ line, Crewcuts, in periwinkle and “sweet guava,” i.e. pink.

It may have been the first time a U.S. First Lady wore J Crew in an official capacity, though Michelle Obama had already shown her affinity for the brand during Barack’s presidential campaign, opting for a yellow sweater and skirt ensemble during an appearance on “The Tonight Show with Jay Leno.”  
    
J Crew was also the choice of the Obama family at the Kids’ Inaugural Concert on Monday that featured performances by Miley Cyrus and the Jonas Brothers

The J Crew website in the afternoon of the inauguration flashed a “Congratulations to the First Family” message with no other mention of the free advertising provided by the Obamas.

But don’t go searching the website today for anything you liked. Those of us searching to buy a piece of the inaugural glamour will just have to wait, said a J Crew spokeswoman.
    
The pieces worn by Michelle, Malia and Sasha were designed specifically for the events, and won’t be available to the rest of us until fall.

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