Shop Talk

Retailers, consumers and prices

Penney puts together fabulous party for Fabulosity launch

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bestcrowd1.JPGA hot Manhattan club on a Saturday night? No, it’s the launch party for Fabulosity!

On Tuesday night, JC Penney didn’t let the difficult retail environment get it down.

The mid-priced department store operator threw a raucous party to celebrate the introduction of Fabulosity — the new sportswear line designed by former runway model Kimora Lee Simmons that it is introducing in its stores in time for the back-to-school shopping season.

kimorasmile.JPGAt Hiro, a club in Manhattan’s trendy Meatpacking district, the lighting was low, the music was loud and the drinks were free. The tightly packed crowd danced to music and clicked pictures of themselves while waiting for Simmons to arrive and introduce her new line with a fashion show.

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