Shop Talk

Retailers, consumers and prices

Layaway goes virtual at Kmart


kmartLast holiday season, Kmart touted its layaway program as a way to help cash-strapped shoppers afford their holiday purchases (and ultimately help boost its own sales).

This year, with consumers still reluctant to spend and estimates emerging that overall holiday sales may not rise from last year’s depressed levels, Kmart is extending the program and will launch online layaway on Oct. 9.

Shoppers can browse items on its website, place those items on layaway and then pick up the item at a local Kmart store.

In addition, shoppers who start layaway contracts in stores, can make their layaway payments online — or online layaway users can make their payments at the Kmart store where their layaway order is being held.