Retailers, consumers and prices
Ever think about what happens to your jeans after you’re done with them? Levi Strauss has, and the company wants to avoid having them end up in a landfill.
The jeans giant is partnering with Goodwill and adding a message on its product care tag that reminds people to donate old clothing.
Some 23.8 billion pounds of your cast-offs end up in U.S. landfills each year, according to Goodwill.
“Our collective goal is to extend the idea of Care Tags beyond washing, drying and ironing — to encouraging consumers to donate those clothes when no longer needed,” said Deborah Alvarez-Rodriguez, CEO of Goodwill of San Francisco.
That staple in women’s fashion just turned 75!
Levi Strauss & Co created the first 701 denims for women in 1934 (the iconic 501 for men came long before) as ranchwear. But the company’s women’s jeans are now as much a favorite with the hip and chic as with the more casual wearer.
The company is celebrating the 75th anniversary of its women’s jeans by arranging store events in New York, Los Angeles, San Francisco, and Chicago — showing off women’s jeans and memorabilia from bygone eras as well as offering special discounts.
At least for the next ten years.