Shop Talk

Retailers, consumers and prices

Wash less, line dry, donate!

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stampEver think about what happens to your jeans after you’re done with them? Levi Strauss has, and the company wants to avoid having them end up in a landfill.

The jeans giant is partnering with Goodwill and adding a message on its product care tag that reminds people to donate old clothing.

Some 23.8 billion pounds of your cast-offs end up in U.S. landfills each year, according to Goodwill.

“Our collective goal is to extend the idea of Care Tags beyond washing, drying and ironing — to encouraging consumers to donate those clothes when no longer needed,” said Deborah Alvarez-Rodriguez, CEO of Goodwill of San Francisco.

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