Retailers, consumers and prices
Check out the big M’s: Madonna and Macy’s.
What could possibly say “back-to-school” more in 2010 than a fashion line named after song released in 1985.
The “Material Girl” fast-fashion line will be sold in about 200 Macy’s stores in August for the key back-to-school season. The clothes will sell for $12-$40 and the companies also plan expansion into fragrance and other areas in 2011.
Okay, Madonna is still a huge name and packs them in on tour. But our serious question for readers is: how much does she resonate with teens in 2010? (Our not-so-serious question: Which “Twilight” movie was she in again?)