Shop Talk

McQueen of the night

Sales are down, profits are off, but that didn’t stop discount retailer Target from throwing a big bash in Manhattan on Friday night to celebrate the launch of its latest designer collaboration – McQ by Alexander McQueen.

Timed to coordinate with Fashion Week and draw fashionistas in town for the shows, the bash took place in a huge downtown warehouse.

Drinks were free, hors d’oeuvres were passed, and rock band The Duke Spirit (pictured to the right) came to play.

But the biggest draw seemed to be the clothing line  — which was on sale at the party before being offered to the general public. 

Although the event started at 8 pm, by 8:15 pm there was a huge line for the dressing rooms.

By 8:30 pm, the line to try on clothes easily lasted an hour or more.

Some in line speculated that business-minded fashionistas were buying up the clothes with the intention of reselling them on eBay. (A quick search on the marketplace site showed that may actually be the case).