Shop Talk

Retailers, consumers and prices

Check Out Line: Name that brew

Photo

bud.jpgCheck out: InBever-Busch? BudBever?
 
That hostile takeover stuff between InBev and Anheuser-Busch with the court fight and proxy battle and stuff? Looks like it was nothing a little more money can’t solve.

The two companies have begun friendly negotiations, a source told Reuters. The Wall Street Journal and New York Times reported that InBev has raised its offer by $5, to $70 a share, to try to cinch a friendly deal.

Some analysts have said that even $65 was something Anheuser-Busch shareholders would take. At $70, the discussions could be reduced more to things like what to call the company.

InBev is the buyer, so it could just keep its own name. A Busch runs the company, so they could get a nod if there is some sort of corporate name change, a la DaimlerChrysler, or Newell Rubbermaid.

  •