Shop Talk
Retailers, consumers and prices
Root beer, roast beef, fish & chips: Who’s buying?
There’s a new batch of quick-service restaurants on the block – Arby’s, A&W and Long John Silver’s – and according to YouGov BrandIndex, A&W is the most popular of the three.
A&W, founded in 1919 and known for its root beer, had the trio’s highest satisfaction rates, said YouGov BrandIndex, which does daily consumer perception research on brands.
A&W and Arby’s had higher satisfaction scores than an average of about two dozen fast-food chains, while Long John Silver’s fared worse. (See graphic below)
“A&W and Arby’s have a core group of supporters and satisfied customers,” said Ted Marzilli, global managing director for YouGov BrandIndex. “If I’m a buyer, that’s a strength.”
When love just isn’t enough…
Whether it’s mergers or marriages, sometimes love just isn’t enough. 
That may be what people at the National Retail Federation and the Retail Industry Leaders Association are feeling today after the two groups said they ended merger talks.
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