Shop Talk

Retailers, consumers and prices

J. Crew’s mea culpa shows Mickey’s modest side


mickey.jpgJ. Crew is getting personal with an emailed mea culpa apologizing to customers who may have had “issues” while shopping online in¬†recent weeks.

While the email’s introduction sounds like a missing line from Sinatra’s “My Way“, it goes on to plead for patience. Humility is in fashion!

The apology also appears at the bottom of the company’s home page.

Here is the full text of the email (lowercases included):  

we’ve made some mistakes….

(too many in our mind).

we want to say that we’re sorry for any issues you have experienced while shopping J.Crew online or over the phone over the last few weeks — we know we’ve let you down.

we are in the midst of making some enhancements to our web site and call center (and, unfortunately, encountered some bumps along the way). please bear with us as we work through these issues — we know it’s not perfect.