Retailers, consumers and prices
Check out Wal-Mart’s newest collaboration.
The discount giant is bringing out a new line of $20 and under clothing and accessories called Miley Cyrus & Max Azria. Yes, that Max Azria, the one behind lines such as BCBG, is heading to the discount market. Cyrus, best known for the hit ”Hannah Montana” show, is already among the top-selling recording artists at Wal-Mart, the retailer said.
The items will hit stores and Walmart’s website in early August. Walmart will also be the title sponsor of Cyrus’ concert tour. Tickets go on sale later this month.
Wonder if shareholders at Wal-Mart’s annual meeting later this week will get a sneak peek fashion show. According to the blogosphere, Cyrus wasn’t wearing a Max Azria creation at last weekend’s MTV Movie Awards.
Also in the basket:
Trying to Pitch Products to the Savers (New York Times)
Millions of Americans were cheering this morning as Barack Obama was sworn in as the 44th President of the United States, and one U.S. retailer was likely grinning ear to ear.
J Crew made an impression on the steps of the Capitol, as all three Obama females sported items made by the New York-based clothing company.
Michelle Obama waved to the crowds — and held the Lincoln Bible — wearing a pair of olive green gloves by J Crew, while daughters Malia and Sasha sported coats from the company’s kids’ line, Crewcuts, in periwinkle and “sweet guava,” i.e. pink.
It may have been the first time a U.S. First Lady wore J Crew in an official capacity, though Michelle Obama had already shown her affinity for the brand during Barack’s presidential campaign, opting for a yellow sweater and skirt ensemble during an appearance on “The Tonight Show with Jay Leno.”
J Crew was also the choice of the Obama family at the Kids’ Inaugural Concert on Monday that featured performances by Miley Cyrus and the Jonas Brothers.
As retailers look for ever-cleverer ways to spur sales, Wal-Mart has teamed with Disney to offer free wake-up calls from Hannah Montana, (a.k.a. Miley Cyrus), as part of its back-to-school marketing push.
How can a wake-up call spur sales?
Well, not only are parents given the option to sign up to send their child a wake-up call, they can also send their child a reminder that it is time to do some back-to-school shopping.