Retailers, consumers and prices
Just in time for Mother’s Day, appliance maker Frigidaire surveyed nearly 1,200 American moms to learn how they spend their time.
It turns out mom spends more time cooking than canoodling with her partner and four times as much time washing dishes as showering. Time caring for the family pet nearly equals her time talking with Dad. Not the kind of family time she wants, right?
While it was no surprise that work time exceeds fun time, the degree to which work exceeded fun was surprising to the company.
Mom spends, on average, 52 hours a month on meal preparation versus 12 hours with her spouse, said Mary Kay Kopf, Frigidaire’s chief marketing officer.
Retailer Circuit City Stores is expecting digital imaging products to drive sales this Mother’s Day, and is planning to offer consumer training in the use of such items.
The retailer said a U.S. survey it commissioned of more than 4,000 mothers showed that nearly 38 percent would opt for a digital camera, camcorder or photo frame as a gift.