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Retailers, consumers and prices

Auto show-Tata Technologies looks to offer “frugal engineering”

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nano1Tata Technologies helped engineer the Nano, the world’s cheapest microcar, for its parent, Tata Motors. 

But Tata Technologies wants to become a supplier of “frugal engineering” solutions to a global industry that, as it restructures and adjusts to lower industrywide sales at least in North America, looks for ways to squeeze out product development costs. 

“For Tata, the Nano creates a new market in India and other parts of the developing world,” Tata Technologies President Warren Harris said at the Detroit auto show. “By positioning at $2,500, Tata Motors is going after what used to be the motorcycle and motor scooter market.”

As U.S. automakers look to bring the break-even levels lower, at lower annual production levels, Tata Technologies hopes to become a vendor to the Detroit 3 and the transplants in North America, and automakers in the developing world. 

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