Shop Talk

Retailers, consumers and prices

Check Out Line: PepsiCo offers up to $5 million for amateur Super Bowl ads


Check out how you can earn $1 million by wearing an electric dog collar.

Okay, not exactly. That was the punch line of a successful amateur ad this year created for PepsiCo’s Super Bowl commercial contest, which the food and beverage company is running again for the 2011 Super Bowl with a prize pool of up to $5 million.

Makers of the best ads for zero-calorie Pepsi Max soda and Doritos chips can win $1 million for an ad that scores No. 1 on a USA Today ad poll, $600,000 for No. 2 and $400,000 for the third spot. A sweep of all three spots earns a $1 million bonus for each winner.

Pepsi ran four ads during the 2010 Super Bowl. A 30-second spot during the National Football League championship game tends to run about $3 million. That electric-collar ad — in which a man winds up with the collar around his neck while the dog makes off with his bag of Doritos — was ranked one of the best of the Super Bowl in many post-game surveys.

You could put up with getting shocked a few times for that, right?

Also in the basket:

Kraft sees $1 billion in additional revenue from Cadbury

Consumers are nearing the holiday shopping season with unusually cautious spending expectations – survey

World Cup is no March Madness in sapping productivity


cup1It may be the World Cup, but when it comes to sapping productivity in the United States the global soccer tournament still has a thing or two to learn from March Madness and the National Football League.

Outplacement firm Challenger, Gray & Christmas, which often measures lost workplace productivity, said many U.S. fans will tune in for the quadrennial soccer tournament, which kicks off Friday in South Africa, but the event still trails the NCAA men’s basketball tournament, dubbed March Madness, and other events.

from MediaFile:

No Super Bowl blues; expect big TV ratings

colts1The U.S. economy might be weak, but the Super Bowl still scores with consumers.

The CBS broadcast of the National Football League's championship game on Feb. 7 between the Indianapolis Colts and New Orleans Saints should draw strong TV ratings, possibly challenging viewer levels not seen since the late 1990s.

"We're looking at a big rating," said Neal Pilson, former CBS Sports president and head of his own sports consulting firm. "The fact that the two conference championships got better than usual ratings usually indicates that there's a lot of public interest."

Auto show-Super Bowl TV ads don’t score for Mazda


nfl1Advertising during the Super Bowl doesn’t score for Mazda.

While the Japanese automaker plans to boost its marketing budget this year as it launches the Mazda 2 small car, running TV ads during the National Football League’s championship game in February won’t happen.

“You’re never going to see us on Super Bowl,” Mazda North American chief Jim O’Sullivan said at the Detroit auto show. “We’re not going to spend that kind of money on that kind of property because, yeah, you get a lot of impressions and stuff out there, but the fact of the matter is, do you really get to the target you really wanted? That’s more of a feel-good ad for a lot of people.”

Check Out Line: Are you ready for some (more expensive) football?


Check out what it costs National Football League fans to attend games.

The latest NFL season got under way Thursday night as the defending Super Bowl giants.jpgchampion New York Giants opened their season with a win (pictured right). For their fans, there were some changes that affected their wallets.

The average ticket price to attend an NFL game rose almost 8 percent to $72.20, according to Team Marketing Report, a Chicago-area sports marketing firm. And if a family of four wants to take in a game played by the Giants, get ready to shell out almost $500 for tickets, beers, hot dogs and other items.

Joseph Abboud loves big, burly NFL coaches


abboud3.jpgJoseph Abboud loves big American guys and to prove it, the apparel maker’s parent, JA Apparel Corp, signed a three-year deal to outfit 31 of the 32 National Football League coaches with its suits and other men’s wear.

The one coach who did not sign on? Hooded sweat-shirt wearing Bill Belichik of the New England Patriots.
Under the deal with the NFL Coaches Club, which manages marketing deals for the coaches, privately held Joseph Abboud will provide tailored clothing, dress shirts and ties and dress sportswear for off the field use through 2011. 
“The NFL is the most popular sport now and it’s completely American,” JA Apparel Chief Executive Marty Staff said in a telephone interview. “It all works. All of our competitors are European and this is really a point of departure for us.