Shop Talk

Retailers, consumers and prices

Check Out Line: Madonna goes back-to-school


Check out the big M’s: Madonna and Macy’s. ROMANIA/

What could possibly say “back-to-school”  more in 2010 than a fashion line named after song released in 1985.

That’s what licensing and marketing firm Iconix is developing for Macy’s, in collaboration with rock icon Madonna and her daughter, Lourdes.

The “Material Girl” fast-fashion line will be sold in about 200 Macy’s stores in August for the key back-to-school season. The clothes will sell for $12-$40 and the companies also plan expansion into fragrance and other areas in 2011.

Okay, Madonna is still a huge name and packs them in on tour. But our serious question for readers is: how much does she resonate with teens in 2010? (Our not-so-serious question: Which “Twilight” movie was she in again?)

from Fan Fare:

‘Practical’ black’s back at Calvin Klein

winslet3Listen up, all you Oscar fashion watchers.

Black is back in a big way because "it's practical," New York designer Francisco Costa told Reuters after his fall Calvin Klein Women's runway show at New York Fashion Week, which ended on Friday. Black is also among the "in" colors for gowns on the red carpet this year and will very likely make a major appearance at the Oscars on Sunday. Kate Winslet already has been showing a penchant for black during Hollywood's awards season.

Actress Kate Beckinsale, in a skintight black leather dress, was among thebeckinsale celebrities who packed the Calvin Klein showroom this week to see Costa's fall collection of  tailored coats and sculptured dresses. Many had asymmetrical hems. The horsehair boots and shoes featured high rectangular heels that were open in the middle.