Shop Talk

Retailers, consumers and prices

Pampers to create designer diapers

- Photo courtesy of PRNewswire

Photo courtesy of PRNewswire

Following a trend made popular by teen shops H&M and Forever21, a Procter & Gamble brand is making the leap to disposable fashion.


Fashion designer Cynthia Rowley will create a line of Pampers diapers for Target that will include madras, stripes and ruffles, P&G said Wednesday. The collection “delivers the perfect blend of utility and aesthetics,” according to the company.

“It’s the first piece of clothing your baby will ever wear, and it should be special,” said Rowley, who designs clothing and accessories for several department stores and has appeared on “Project Runway.”

The new Pampers by Cynthia Rowley, available in 11 different styles, go on sale in mid-July.