Shop Talk

Retailers, consumers and prices

Fisher-Price launches iPhone apps and gets on Facebook



Mattel’s Fisher-Price, home to many infant and preschool toy brands, is going digital.

The maker of Little People playsets and Power Wheels toy cars is launching iPhone applications related to its “The Chatter Telephone,” “See ‘n Say” and “Little People Farm” brands.

Sure, the target audience for the apps is a bit too young to buy iPhones.  Still, they often use them.

“iPhone and iPod Touch devices are regularly being passed to kids for entertainment,” said Dave Ciganko, Fisher-Price’s vice president of design.