Retailers, consumers and prices
The Republican National Committee has spent more than $150,000 since late August to outfit Palin and her family in the fanciest of duds from department stores like Saks and Neiman Marcus, says politico.com.
The financial disclosure records, included under the line item “itemized coordinated expenditures,” show RNC expenditures at Saks Fifth Avenue in St. Louis and New York of $49,425.74 in September. Based on Saks’ September comparable-store sales of $273.2 million, Palin accounted for .018 percent of sales.
The RNC also spent $75,062.63 during one September trip to Neiman Marcus, says politico.com, which would represent .012 percent of Neiman’s September comparable-store sales of $406 million.
Brooklyn-based e-commerce site Sheitel.com is selling Palin wigs made of 100 percent human hair for $695 ($100 off!). The pieces bear a striking resemblance to the side-swept bangs hairdo favored by Palin, the Republican party’s vice-presidential candidate.
In politics, appearance is everything. And for politicians’ wives, looking great for the cameras is key, whether its the Jackie Kennedy-influenced sheaths favored by Michelle Obama, or the bold, jewel-tone colors Cindy McCain sported at the GOP convention this week.
And for designers, having your outfits worn by a potential First Lady certainly can’t hurt. Witness the press (and extra sales) generated for Chico’s White House Black Market chain after Michelle Obama wore a black and white scoop-neck day dress from the retailer during an appearance on ABC‘s “The View.”
Chico’s could use the lift, given over a year of dwindling sales at its main chain that caters to women over the age of 40. Earlier this week, it announced an endorsement deal with Debbie Phelps, who it said wore its clothes the whole time she was in Beijing cheering her son, Olympic champion Michael Phelps.