Retailers, consumers and prices
Check out how Starbucks is working to persuade you to help save the planet by using fewer of its iconic paper cups.
On Thursday the company, which hands out about 4.75 million cups a day, is giving away free coffee to everyone who brings in a reusable mug or travel tumbler.
This latest promotion from the world’s biggest coffee chain comes as it works to hit its goal of serving one-fourth of its beverages in reusable cups by 2015.
The ubiquity of Starbucks coffee cups make them a powerful advertising vehicle. But the company’s popularity also has a dark side — discarded Starbucks cups contribute to pollution by creating tons of trash.
The online auctioneer announced its first greenhouse gas emissions reduction target on Monday, saying it has committed to a 15-percent cut to its corporate emissions by 2012, over a 2008 baseline.
EBay said it will achieve that target through continuing investments in renewable energy and promoting “sustainable” habits tied to the travel and personal energy use of its 15,000-strong workforce.
Just in time for Father’s Day shopping, Sears will roll out a line of men’s suits made of the first high-tech fabric that blends wool with polyester spun from recycled plastic soda bottles.
The suit separates, sold under Sears’ Covington Perfect brand, will be on racks in about 500 U.S. Sears stores in May. Price: $175 for the jacket and $75 for the pants, according to Tim Danser, vice president of marketing for Bagir Group Ltd., the Israeli manufacturer that tailors the garments for Sears’ private label.
Despite the wide range of organic and other “green” coffee on the market, 67 percent of coffee drinkers who frequent coffee shops admit to discarding used paper cups into a regular trash can rather than a recycling bin, according to a new survey of 1007 Internet users conducted by Kelton Research and commissioned by Tata Group’s Good Earth Coffee.
That means about 28 billion cups (100 million pounds of paper) end up in U.S. landfills every year.
The study also showed that 42 percent of Americans believe it takes less time for a paper coffee cup to decompose (20 years) than a newspaper (2 weeks). Not to mention the fact that many paper coffee cups can’t be recycled or composted because of the materials with which they are coated.