Shop Talk

Retailers, consumers and prices

Want that hot new video game? Make a reservation

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indianaShoppers eager to secure a copy of the hottest new video game can soon walk into a Target store and pay $1 to reserve a copy ahead of its release.

Starting April 19, Target is launching a “reservation program” for what it expects will be the best selling video games.

That means shoppers can purchase a $1 reservation card in the electronics department of its stores.

When they bring the card back to the same store within 7 days of the video game’s release the can buy the title. They will also receive a $5 Target gift card that can used for a future purchase.

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