Retailers, consumers and prices
Check out the increasing appetite for mobile applications among U.S. online retailers.
Nearly three-quarters (74 percent) of online retailers either already have or are developing a mobile strategy and one out of every five has a fully implemented mobile strategy already in place, according to a study from Forrester Research and Shop.org, the National Retail Federation’s digital division.
“It’s imperative for online retailers to stay on top of what their customers want and these days it’s all mobile all the time,” Scott Silverman, Shop.org executive director, said in a statement. “Mobile commerce has tremendous potential and will no doubt grow to become a significant part of overall sales volume in years to come.”
“It’s definitely the buzzword in the industry at the moment,” Daniel Latev, retailing research manager at Euromonitor International, said of mobile commerce.
from Summit Notebook:
Melissa Payner, the chief executive of online clothing retailer Bluefly, visited the Reuters Consumer and Retail Summit on Wednesday to talk some shop. I was more interested in talking about her predilection for wearing, despite the azure tint of her company's name, nothing but black clothes. Here's what she said about that.
Everything in my closet is black. Every single thing. They're organized by shades of black. There are many shades of black. People sort of kid about that all the time, but no one more than my husband, who can't understand whenever I buy something new.
Check out the boring but steady holiday-season sales outlook.
U.S. retailers might have reason to celebrate amid the weak economy as a steady holiday season with a gentle increase in sales this year, executives said at the Reuters Consumer and Retail Summit.
That would be a relief after the plummet in sales in 2008 as well as 2009, when stores waited for shoppers to return. But don’t expect a return to the heady days of 2007 either as shoppers are likely to remain cautious through the rest of the year.
Check out what retailers are thinking about China’s revaluation of the yuan.
Western retailers may pay more for goods they import from China as the yuan appreciates, but the flip side is that the move may create significant selling opportunities by putting more money in the pockets of consumers in the world’s biggest market.