Retailers, consumers and prices
Target is a big fan of the pop up store, setting up miniature versions of itself for a few days so shoppers can buy its wares, often in cities where it does not have a large presence.
A year ago, right before the financial storm hit Wall Street in September, it set up “Bullseye Bodegas” in Manhattan, where it showcased exclusive merchandise by 22 designers.
This year for the holidays, Target will open 3 Target To-Go stores Dec 11-13 in New York City, San Francisco and Washington, D.C. They will offer 50 “wallet-friendly gifts” like toys, home decor, beauty and fashion. Target’s fashions from Rodarte will also be sold in the pop up stores a week before the collection hits its stores nationwide on Dec. 20.
“This holiday, we wanted to give our urban markets a little slice of Target,” said Shawn Gensch, vice president of marketing. ”Target To-Go gives time-starved city dwellers a joyful, convenient and affordable holiday shopping experience.”
Rodarte’s Spring 2009 collection debuted Tuesday in New York.
Created by sisters Kate and Laura Mulleavy, Rodarte is a current darling of the fashion world, drawing the famous and fabulous.
Spotted in attendance were Andre Leon Talley, Diane Von Furstenberg, Tobey Maguire , Natalie Portman, Vanity Fair‘s Michael Roberts, Barney’s Simon Doonan with a bag emblazoned with “S.D.”, and many others who looked vaguely familiar. And if the blond bob and huge black sunglases were any indication, Anna Wintour.
The theme was “Beautiful Androids,” according to a sign backstage, and pale and leggy models walked the runway with hair pulled tightly back into a bun covered with foil. Dresses were made of beige, orange, black and blue sheer, some of them a bith gothy, many leather cut-out leggings, and one or two black leather jackets that looked wearable.
Almost as interesting was the hobnob before the show, with photographers running around snapping shots of important people, ladies wearing wonderfully impractical heels, several men rocking the short pants and shoes with no socks look, and a lot of kissing of both cheeks followed by French salutations.