Retailers, consumers and prices
You’ve got the hottest new gadget in town. Now where do you put it?
Inside an iPAD-compatible vest, of course.
Ketchum, Idaho-based Scottevest, which debuted a line of clothing in 2005 that was compatible with the smaller iPod, has introduced “outerwear” with a large interior pocket that holds Apple‘s latest device securely without damaging the screen.
“If you’re going to carry it around all the time, you don’t want to carry it in a purse,” said Chief Executive and Founder Scott Jordan. “I don’t think men want to carry around a purse.”
The jackets and vests, which cost about $100 and are based on the humble yet practical fly-fisherman’s vest, can also tote Kindles, magazines, or legal pads.
Making apparel compatible with technology is nothing new. In 2005, companies like Scottevest and Kenpo in New York introduced jackets that hid unsightly iPod wires and allowed users to access the device’s controls.
Despite what Jordan called a $1 billion market for iPod accessories, he saw greater opportunity in travel goods, where travelers need extra pockets for books, cameras and other items.