Shop Talk
Retailers, consumers and prices
Women plan to spend less at department stores, mass merchants
Last month, in a poll conducted by SheSpeaks, a women’s insights marketing firm, almost 50 percent of respondents said they would spend less this holiday. That was up from nearly 30 percent who answered the same way last year.
In a new poll, SheSpeaks asks where shoppers intend to spend fewer dollars. Here are the results from the updated poll:
If you are planning to curb your spending, where will you be spending less money?
1 – Department Store (37.64%)
2 – Mass Merchandiser (Wal-Mart, Kmart, Target) (23.62%)
3 – Big Box Retailer (Home Depot, Staples, Toys R Us, etc.) (16.85%)
4 – Grocery Store (11.50%)
5 – Club Store (Costco, Sam’s, etc.) (3.94%)
6 – Discount Store (TJ Maxx, Filene’s, etc.) (4.41%)
7 – Drug Store (2.05%)
Aliza Freud, founder of SheSpeaks, said she was surprised by the high percent of respondents who said they would cut their spending at mass merchants like Wal-Mart and Target. Wal-Mart’s results have been outpacing rivals in recent months as consumers seek out its low prices.
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Resident Shop Talk Expert
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