Shop Talk

Retailers, consumers and prices

Women plan to spend less at department stores, mass merchants


shop.jpgLast month, in a poll conducted by SheSpeaks, a women’s insights marketing firm, almost 50 percent of respondents said they would spend less this holiday. That was up from nearly 30 percent who answered the same way last year.

In a new poll, SheSpeaks asks where shoppers intend to spend fewer dollars. Here are the results from the updated poll:

If you are planning to curb your spending, where will you be spending less money? 
1 – Department Store (37.64%) 
2 – Mass Merchandiser (Wal-Mart, Kmart, Target)   (23.62%) 
3 – Big Box Retailer (Home Depot, Staples, Toys R Us, etc.) (16.85%) 
4 – Grocery Store  (11.50%) 
5 – Club Store (Costco, Sam’s, etc.)  (3.94%) 
6 – Discount Store (TJ Maxx, Filene’s, etc.) (4.41%) 
7 – Drug Store  (2.05%) 

Aliza Freud, founder of SheSpeaks, said she was surprised by the high percent of respondents who said they would cut their spending at mass merchants like Wal-Mart and Target. Wal-Mart’s results have been outpacing rivals in recent months as consumers seek out its low prices.