Retailers, consumers and prices
Reynolds American has given the Kool brand a demotion, moving it to what it calls a “support” brand – meaning it will actually get less support.
Kool also had been Reynolds’ leading brand in the menthol cigarette market, a market that has been growing while the rest of the U.S. cigarette market shrinks.
Now Reynolds wants is leading brand, Camel, to be its leading menthol brand, too. So Kool gets kut.