Shop Talk

Retailers, consumers and prices

Check Out Line: A short drink of soda

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coke.jpgCheck out soft-drink makers offering a smaller gulp.
 
Beverage Digest reported last week and the Wall Street Journal reported today that Coke and Pepsi bottlers are testing new bottle sizes in convenience stores to try to boost soda sales. (Both links need subscription to see the full story)
 
Both bottling systems have tests of 16-ounce and 12-ounce bottles, being sold alongside the familiar 20-ounce bottle.
 
One reason for the test is to get the price of a bottle back below $1.00. “The price points have gotten too high,” one Pepsi bottler told Beverage Digest.
 
Some consumers also think a 20-ounce bottle is too large, Beverage Digest said.
 
A Coke spokesman told the Wall Street Journal that the the test is part of a broader plan to increase soda sales by improving packaging.
 
Package improvements have become all the rage in the consumer products industry, as a combination of economic and environmental concerns have caused companies to rethink how they package their products.
 
Kraft Foods, for example, has revamped some of the packaging for products, including mayonnaise, making the design more attractive and also using less material, which makes the package lighter and less expensive to ship.
 
But back to soft drinks. If you are still really thirsty, take heart. Coke bottlers are also testing a 24-ounce bottle in some markets, according to Beverage Digest.
 
Also in the basket:
 
Linens ‘n Things files for bankruptcy
 
Walgreen April sales hit by early Easter
 
Big retailers scaling back expansion plans and shutting stores (N.Y. Times)

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