Shop Talk

Retailers, consumers and prices

Sorting through Black Friday data

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Black Friday has come and gone but what on earth happened at the cash registers over the Thanksgiving weekend? The data is trickling in, and so are the early critiques. (See our previous blogs: Treat Black Friday reports cautiously and Black Friday data spurs more questions than answers)

Here is a break down of the latest reports and what data is still to come:

National Retail Federation:

According its 2008 Black Friday Weekend survey, conducted by BIGresearch and published on Sunday, the NRF said more than 172 million shoppers visited stores and websites over Black Friday weekend (which includes Thursday, Friday, Saturday and projections for Sunday), up from 147 million shoppers last year. 

Shoppers spent an average of $372.57 this weekend, up 7.2 percent over last year’s $347.55. Total spending reached an estimated $41.0 billion, up from $34.6 billion a year ago.

The results came from a survey that polled 3,370 consumers from Nov. 27-29. The consumer poll has a margin of error of plus or minus 1.7 percent.

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