Retailers, consumers and prices
No one wants it broadcast to the world when one is submitting to the indignities of airport security screening.
But that’s just what happened to luxury designer Tory Burch awhile back, when a fan tweeted to thousands that Burch was barefoot at the airport. The upside, Burch said, was that the tweet and subsequent discussion gave her the idea to create a travel sock for women.
New business ideas notwithstanding, Burch told an audience at the National Retail Federation conference that social media was taking a toll on her.
“You want to maintain a level of mystique in a way, you don’t want to be accessible,” she said. “Being the face of our brand I want to maintain a level of privacy … but you have to stay interesting, be quippy and funny and not boring, but at the same time, not too personal.”