Shop Talk

Retailers, consumers and prices

Would this label sway your buying decision?

Photo
-

This is a picture of a label that might one day adorn the merchandise hanging on a rack at Wal-Mart. wmtlabel2

The final look and feel of the label could change – maybe it would have a number rating instead of a sliding scale.

But Wal-Mart said the idea is to give shoppers a means of calculating the environmental and social cost of making, packing and selling all of the items in its stores.

The labels could take a while to develop — maybe five to ten years — so they wouldn’t necessarily be aimed at the shopper in its stores today.

  •