Shop Talk
Retailers, consumers and prices
L.A. keeps on (taco) truckin’!
Meet Kogi, L.A.’s newest celebrity.
It’s not a buxom starlet or a hunky leading man, it’s a Korean-themed taco truck that sells things like Korean short rib tacos to home-made ice cream sandwiches and daily specials.
In a city where taco trucks are as ubiquitous as New York City’s hot dog vendors, Kogi has used technology lure fans.
It has a website, a few Facebook fan pages and diners can track its every move on Twitter.
Kogi has taken hard-to-impress Angelenos by storm.
Jonathan Gold, a Pulitzer Prize-winning food critic for alternative weekly paper LA Weekly, had this to say about Kogi: “From Rosemead side streets to Venice dive bars, hungry Angelenos have a new way to roll.”
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Resident Shop Talk Expert
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