Retailers, consumers and prices
Modelworks, a company that makes models of anything from planes to action figures is expected to unveil its version of Madoff, an accused perpetrator of a $50 billion investment scam, at the 2009 Toy Fair in New York’s Jacob Javits Center, the Toy Industry Association said on its website.
Mr. Madoff will not be alone. The 2009 American International Toy Fair from Feb. 15-18 will host toy makers from Mattel to Lego and hundreds of retailers who will carefully pick toys to put on store shelves in 2009.
Gone are the days where lead and safety issues took center stage. Its all about the price of toys and their value, analysts told us this week. That means no more toys for hundreds of dollars, as even the most free-handed parents sacrifice buying costly toys for their children to save money.
Hasbro, the second-largest toymaker, thinks it has what cash-strapped shoppers need in 2009: A lineup of new card games priced at around $7.
They include Scrabble Slam and Monopoly Deal, which play off the original board games and aim to entertain stay-at-home consumers in a recession-mired economy.