Retailers, consumers and prices
Walmart Canada said it is dropping the price of some popular toys to $10 (Canadian dollars that is) — a price cut of up to 67 percent in some cases – and new toys will be reduced to $10 every week between now and Christmas.
For instance, it said Transformers Universe, which is regularly priced at $29.92, is being cut to $10, as is Mega Bloks’ Builder Racer that usually sells for $24.96.
The move echoes price cuts announced by Walmart U.S. on Oct. 1 last year, when it slashed prices on popular toys — like Barbie dolls and Tonka trunks — to $10 each.
“We are starting our Christmas toy price cuts earlier than ever, across more toys than ever before,” said Jim Thompson, Walmart Canada’s senior-vice president of merchandise and operations.